What makes a good advertisement?
- Provide necessary information about your product that will attract potential buyers.
- NOTE: Keep it simple and don’t bore customers with too much information!
- Use memorable or catchy slogans. Don’t forget your product’s logo!
- Use colours purposefully.
- Emphasize all the good qualities of your product!
- Use images that will appeal to people’s emotions or memories.
- Think ”outside the box” and be aware of the society you are bringing you add into.
- Keep in mind who is your target group!
- Men/women Children/teenagers/middle-aged/ seniors Singles/couples Urban/rural Etc.
Examples of tv-advertisements:
http://www.youtube.com/watch?v=xlH5I2IzRNc&noredirect=1http://www.youtube.com/watch?v=VXcbyrw9PNA
What types of tools do advertisements use?
- catchy, short statements or slogans
- a memorable logo
- appealing images (visual aids)
- music (jingles, theme songs etc.)
- “simple but brilliant”
Your assignment:
Work together with your group and create your own add for the everyday machine or device your group has chosen. It can be:- a newspaper advertisement
- a TV commercial
- a radio advert/jingle
- or…?
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